A poll by the UK’s leading discount and voucher code website has shown that 67% of parents use discipline techniques shown by Channel 4’s Supernanny, Jo Frost.  57% of these use the ‘naughty spot’ while a further 39% issue warnings. In contrast, 21% use the same discipline on their children that their own parents used on them.

New research by the UK’s leading discount website, http://www.MyVoucherCodes.co.uk has revealed that two thirds of parents have used discipline techniques from the hit TV show, Supernanny, in attempt to improve their youngster’s behaviour.

The poll by http://www.MyVoucherCodes.co.uk asked 1,281 parents across the UK how they learnt of the discipline techniques that they use with their children. The results show that 67% were taught their methods of discipline by Channel 4’s Supernanny, Jo Frost.

When those who admitted to using Supernanny’s discipline techniques were asked ‘which methods from the TV show do you use?’ the majority 57% admitted to using a ‘naughty spot’ and 39% said they gave their children warnings before issuing punishment.

In contrast the study by http://www.MyVoucherCodes.co.uk found that 14% of the respondents admitted to regularly threatening their children but not following through with the punishment, a method that Supernanny strongly advises against.

1 in 3 of those asked also admitted to using the reward systems that are shown on the programme; 72% of which cited that they have ‘drastically’ improved their children’s behaviour by using this method.

A further 21% admitted to using the same forms of punishment as their own parents used on them, 2% of which said they ‘lightly strike’ their children and 7% threaten to strike their children when they misbehave.

Matthew Clifton, parenting expert at http://www.MyVoucherCodes.co.uk, commented on the findings:

“I think that Jo Frost is a great inspiration to parents across the UK and now America too. She has taught parents that there are sufficient and effective ways to discipline and reward your children without going to great extremes. I wouldn’t be ashamed of using her techniques; the TV show has been successful for many years now, so she must know what she is talking about!”

He continued,

“The great thing about the Supernanny TV show is that it shows parents how to both discipline and reward children. If parents want to reward their children and the family, sites such as MyVoucherCodes.co.uk offer great discounts on family days out and family friendly restaurants. Spending days together as a family is a great treat for the children and something everyone can enjoy.”

LINK http://www.MyVoucherCodes.co.uk

***ENDS***

For more information, please contact Charlotte Horsfall, 10 Yetis Public Relations Agency on 01452 348 211,charlotte@10yetis.co.uk

EDITORS NOTES

Mark Pearson, MD of MyVoucherCodes is a regular media contributor regarding online shopping and the credit crunch. At 29, his personal worth is more than £30 million. Mark was previously a trainee chef working for Gordon Ramsay at Claridges, London.

MyVoucherCodes has had sales exceeding £481m in the last year

Consumer savings on online shopping via MyVoucherCodes.co.uk up from £28m in 2008 to £52m in 2009.

MyVoucherCodes is the UK’s most popular discount site.

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