Press Release FAQ

What is a Press Release?

A press release is primarily written with the intention of being sent to journalists and agencies to encourage them to develop a news story or feature article based on the content of the press release.

A press release usually highlights an event or an achievement linked to the author, who wants to get their message out to a wider audience.

What Should a Press Release Include?

As with all good news stories a press releases should explain the who, what, when, where, why and how of the story. It must also include the option of finding out more by contacting the author or the source of the story.

What are the Benefits of Online Press Releases?

An online press release can reach a wide audience very quickly. It can continue to self-publicise by retweeting, forwarding and sharing using the applications on the internet that are now common place. This is one aim of PR Quick and we focus on starting off the process by getting the Press Release available in the right places.

Press releases that link to your website can also have the benefit that your search engine position is improved by the added and relevant link juice that points to your site, which can also help improve your Page Rank, which is of great relevance to Google.